Swing and a Miss: "The Social Dilemma" Didn't Get It by Michael O. ChurchMichael O. Church ([object Object])
Failing to address the root causes of technological toxicity, the video essay amounts to no more than a missed opportunity.

Michael O. Church, hier bereits häufiger erwähnt, nimmt sich in der ersten Edition seine Substack-Newsletters (den ich hiermit empfehle) die Netflix-Doku „The Social Dilemma“ vor. Genauer: dessen unterkomplexe Darstellung, wie in der Tech-Branche Entscheidungen fallen und was Verantwortung bedeutet.

„Silicon Valley is not a bastion of cosmic evil. It is not Mordor or R’lyeh. Technology executives, in general, do not set out to damage the world for damage’s own sake. What we have is not cosmic evil, but the banal kind. The whole system runs on metrics: daily active users, clicks per hour, ads served, time of use, viral growth, et cetera. Each worker is enslaved to the short-term fluctuations of indicators over which he has limited control, and is usually pushed to do unethical things by the need to keep the numbers in line. Even software engineers are promoted, demoted, or fired based on the number of tickets they close. Senior product managers live or die based on whether they can get users to spend five more seconds within walled gardens. At the lower levels, no one’s trying to foster addiction or radicalization— they’re just trying to survive.“

Dass für Michael Church das Problem im „Konzern-Kapitalismus“ liegt, gehört zu seiner bekannten Haltung. Und so ist das ganze Essay eine Abrechnung mit unserer Gegenwart.